A market related question please answer?

[White River CW 10]

If someone had to advertise would you more freely open your purse or wallet to an emotional face of a child or rather the an advert of a child with a happy face?

[svw 10]

A happy person is more inclined give. If someone smiles it automatically makes the other person smile back - nothing like the smile of a child to melt ones heart and purse-strings...